Category Archives: branding

BMC training camp video compilation

Posted on January 25, 2012 by pedalingtheroad

It’s the season for pro teams training camps. For some riders it is the second training camp with their new team, for others the very first. The nervous first chatter is (hopefully) over by now and the first 6 hours training rides … Continue reading →

Posted in BMC, branding, Gilbert, Hushovd, training | Leave a comment

All about the details

Posted on December 28, 2011 by pedalingtheroad

Healthy or not? Downloaded here (so it must be healthy…) Being an athlete is not for everyone. A nomadic lifestyle with several hundred days of travel each year, staying in cheap motels along busy highways in southern Europe. All that … Continue reading →

Posted in branding, classics, cycling, Giro, Hushovd, procycling, training | Leave a comment

Assos Zegho – eye candy or simply dandy?

Posted on October 6, 2011 by pedalingtheroad

I don’t know the exact number but I’d say the majority of the pros use Oakleys. Some, like Aberto Contador, use Giro, others swear to Rudy. I remember seeing Ulrich in Rudy glasses, of course he had to choose an … Continue reading →

Posted in appereance, Assos, branding | Leave a comment

The Maglia Rosa project – the RCS keeps innovating

Posted on September 4, 2011 by pedalingtheroad

Photo courtesy RCS One of the biggest happenings of the year took place this week, the Eurobike. This annual event is arranged in Friedrichshafen, Germany and is where you can get a view of the coming season’s newest gear, bikes … Continue reading →

Posted in branding, business, Giro, RCS, social | Leave a comment

Transfer season – not everybody continues as cyclists

Posted on August 18, 2011 by pedalingtheroad

From front of the peloton to the back – transfers just as important Photo downloaded here. It is transfer season indeed. Every single day we read about riders changing team, staying with present team or just rumours, more or less … Continue reading →

Posted in branding, business, cycling, procycling, Team, teambuilding | Leave a comment

Cycling teams and social media – why BMC stands out

Posted on April 6, 2011 by pedalingtheroad

For those returning readers, will probably recognize Dale Carnegie’s book how to win friends and influence people of 1937.  It is considered a bible for communicators and marketing advisors and I mentioned this book in an earlier post. Why do … Continue reading →

Posted in appereance, BMC, branding, fans, PR, social | 5 Comments

Carbon vs Alu vs Steel vs Titanium

Posted on February 19, 2011 by pedalingtheroad

What to wear? Downloaded from http://www.geekologie.com, here. Yesterday, @FlashingPedals asked a question on Twitter that caught my interest: “Bicycle Trivia: name the last rider to win a classic using an Aluminium framset.”  Many besides me tried to answer that one, … Continue reading →

Posted in appereance, branding, cycling, History, style | 2 Comments

Team Luxembourg showdown 1.2

Posted on January 7, 2011 by pedalingtheroad

I’m going to summarize my impressions and thoughts over last evening’s show in Luxembourg. To be honest, it didn’t quite live up to it’s hype. Then again, what does? Ken Sommer and Brian Nygaard had promised a “spectacular show”, “American style” – that … Continue reading →

Posted in branding, jersey, PR, procycling, Schlecks, Team Leopard | Leave a comment

Branding – why Rapha stands out in the crowd

Posted on December 29, 2010 by pedalingtheroad

In 1937 Dale Carnegie wrote a book called how to win friends and influence people. Not very humane and empathic for a title, is it? This is considered one of the first self-help books ever made, more importantly, it is … Continue reading →

Posted in appereance, branding, Paris-Roubaix, rapha, vanity | Leave a comment